our story

Over the last nine years, co-creators Charlotte and Chelsea have been doing what most beauty lovers only dream of - customising products for real clients, every single day. as salon owners and lash & brow specialists, they were constantly tweaking formulas, blending shades, and problem-solving on the spot because, let’s be honest - the ‘right’ products just didn’t exist for everyone.

“It finally dawned on us - why not create our own range, built from what we know works on thousands of real faces, bodies, lashes and brows?”

And so, prêt à prep was born.

prêt à prep / ready to prep

Our name means ready to prep - but our focus has evolved. we’re all about uncomplicated, easy-to-use cosmetics and tools that slip seamlessly into your routine, whether you’re a customer, creator, or salon pro. no 12-step routines, no fuss - just the good stuff.

Our cult-fave tubing mascara is a perfect example: smudge-proof, flake-free, and dangerously easy to love. the kind of product that fits in with your all-stars, not competes with them.

We believe beauty should feel effortless, elevated, and never overcomplicated. so from our hands to your shelves - thanks for having us in your lineup.

With love and great brows,

Char & Chels xx